[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.protonix.sk\/senator-pozaduje-prisnejsie-pravidla-ako-youtube-inzeruje-detom-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.protonix.sk\/senator-pozaduje-prisnejsie-pravidla-ako-youtube-inzeruje-detom-reklamy\/","headline":"Sen\u00e1tor po\u017eaduje pr\u00edsnej\u0161ie pravidl\u00e1, ako YouTube inzeruje de\u0165om reklamy","name":"Sen\u00e1tor po\u017eaduje pr\u00edsnej\u0161ie pravidl\u00e1, ako YouTube inzeruje de\u0165om reklamy","description":"Markey nap\u00edsal z\u00e1kon o tom, ako by mali platformy zaobch\u00e1dza\u0165 s \u00fadajmi det\u00ed, s n\u00e1zvom Z\u00e1kon o ochrane s\u00fakromia det\u00ed online (COPPA) . V\u0161eobecne plat\u00ed, \u017ee COPPA rob\u00ed protipr\u00e1vne pre platformy, ako je Facebook a YouTube, aby zhroma\u017e\u010fovali \u00fadaje o u\u017e\u00edvate\u013eoch mlad\u0161\u00edch ako 13 rokov. Vo svojom utorkovom liste Markey vyjadruje obavy, \u017ee YouTube tieto","datePublished":"2019-07-07","dateModified":"2019-07-07","author":{"@type":"Person","@id":"https:\/\/www.protonix.sk\/author\/#Person","name":"protonix.sk\n","url":"https:\/\/www.protonix.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"protonix.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.protonix.sk\/wp-content\/uploads\/img_a303941_w2005_t1564275347.jpg","url":"https:\/\/www.protonix.sk\/wp-content\/uploads\/img_a303941_w2005_t1564275347.jpg","height":0,"width":0},"url":"https:\/\/www.protonix.sk\/senator-pozaduje-prisnejsie-pravidla-ako-youtube-inzeruje-detom-reklamy\/","about":["Online"],"wordCount":421,"articleBody":"Markey nap\u00edsal z\u00e1kon o tom, ako by mali platformy zaobch\u00e1dza\u0165 s \u00fadajmi det\u00ed, s n\u00e1zvom Z\u00e1kon o ochrane s\u00fakromia det\u00ed online (COPPA) . V\u0161eobecne plat\u00ed, \u017ee COPPA rob\u00ed protipr\u00e1vne pre platformy, ako je Facebook a YouTube, aby zhroma\u017e\u010fovali \u00fadaje o u\u017e\u00edvate\u013eoch mlad\u0161\u00edch ako 13 rokov. Vo svojom utorkovom liste Markey vyjadruje obavy, \u017ee YouTube tieto pravidl\u00e1 nedodr\u017eiava.\u00a0Preto naliehavo vyz\u00fdvam Komisiu, aby vyu\u017eila v\u0161etky potrebn\u00e9 zdroje na vy\u0161etrovanie slu\u017eby, po\u017eadovala, aby slu\u017eba zaplatila v\u0161etky pe\u0148a\u017en\u00e9 sankcie, ktor\u00e9 dlhuje v d\u00f4sledku poru\u0161enia pr\u00e1vnych predpisov, a nariadila slu\u017ebe, aby zaviedla politick\u00e9 zmeny, ktor\u00e9 najprv zabezpe\u010dia pohodlie det\u00ed.\u201c\u00a0List na\u010drt\u00e1va nieko\u013eko zmien, ktor\u00e9 by platforma mohla implementova\u0165, vr\u00e1tane n\u00fatenia spolo\u010dnosti Google, aby prestala zhroma\u017e\u010fova\u0165 ak\u00e9ko\u013evek \u00fadaje od det\u00ed mlad\u0161\u00edch ako 13 rokov, aby \u00faplne vykopali deti z platformy, k\u00fdm nebude v s\u00falade s pravidlami, a zakazuj\u00fa marketing ovplyv\u0148ova\u010dov zameran\u00fd na deti. Markey dokonca zaznamen\u00e1va jeden z najpopul\u00e1rnej\u0161\u00edch kan\u00e1lov na presk\u00famanie hra\u010diek na YouTube, Ryan’s Toy Review, ktor\u00fd sa m\u00f4\u017ee pochv\u00e1li\u0165 viac ako 19 mili\u00f3nmi nasledovn\u00edkov. Ak by sa tieto zmeny prijali, dramaticky by naru\u0161ili reklamn\u00fd ekosyst\u00e9m slu\u017eby, ktor\u00fd sa vo ve\u013ekej miere spolieha na obsah, ktor\u00fd je vhodn\u00fd pre inzerentov.\u00a0Tento zoznam tie\u017e navrhuje po\u017eiadavku, aby slu\u017eba predlo\u017eila FTC ka\u017edoro\u010dne audity, pri\u010dom zak\u00e1\u017ee ak\u00e9ko\u013evek nov\u00e9 produkty zameran\u00e9 na deti, a\u017e k\u00fdm ich panel, ktor\u00fd ur\u010d\u00ed FTC, neprehodnot\u00ed a spolo\u010dnos\u0165 Google nevytvor\u00ed nov\u00fd fond na \u201eprodukciu a zosil\u0148ovanie kvalitn\u00e9ho obsahu pre deti. „\u00a0Toto s\u00fa v\u00fdznamn\u00e9 po\u017eiadavky zo strany sen\u00e1tora a nie je jasn\u00e9, \u010di sa im FTC stane pr\u00edstupn\u00fdm. Tento list by v\u0161ak mohol poskytn\u00fa\u0165 niektor\u00e9 pokyny pre \u00faradn\u00edkov FTC o tom, \u010do zahrn\u00fa\u0165 do ak\u00e9hoko\u013evek vysporiadania so slu\u017ebou v d\u00f4sledku vy\u0161etrovania.\u00a0\u201eSpolo\u010dnosti v\u0161etk\u00fdch typov maj\u00fa siln\u00e9 obchodn\u00e9 stimuly na zhroma\u017e\u010fovanie a spe\u0148a\u017eenie inform\u00e1ci\u00ed o de\u0165och,\u201c nap\u00edsal Markey. \u201eOsobn\u00e9 inform\u00e1cie o die\u0165ati m\u00f4\u017eu by\u0165 vyu\u017eit\u00e9 na to, aby boli spotrebitelia v nasleduj\u00facich rokoch, tak\u017ee je povinnos\u0165ou FTC presadzova\u0165 feder\u00e1lne z\u00e1kony a p\u00f4sobi\u0165 ako kontrola proti st\u00e1le rast\u00facemu apet\u00edtu po \u00fadajoch o de\u0165och.\u201c                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sen\u00e1tor po\u017eaduje pr\u00edsnej\u0161ie pravidl\u00e1, ako YouTube inzeruje de\u0165om reklamy","item":"https:\/\/www.protonix.sk\/senator-pozaduje-prisnejsie-pravidla-ako-youtube-inzeruje-detom-reklamy\/#breadcrumbitem"}]}]